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Services

Six service lines, one U.S. contracting party

Channels, content, recruiting, tax and structure planning, cross-border logistics and warehousing, HR operations and employment compliance — all contracted through Happy Global Inc. and led by our U.S. team.

Services

Six service lines, one U.S. contracting party

Channels, content, recruiting, tax and structure planning, cross-border logistics and warehousing, HR operations and employment compliance — all contracted through Happy Global Inc. and led by our U.S. team.

S

Sales Channel Entry

Helping brands enter U.S. offline and online sales channels. Channel requirements, labeling and compliance, pricing and negotiation — grounded in the experience of our own brands.

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Content & Localized Marketing

Brand content and social media for the U.S. market: trade-show film, brand and product video, bilingual content, and management of U.S. social media accounts.

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Recruiting & Executive Search

Executive search and professional recruiting for companies entering the U.S. market, plus talent advisory such as compensation benchmarking and organization design. We built our own U.S. team this way first.

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Tax & Listing-Structure Planning

Planning the tax, equity and listing structure of your U.S. business from the start, followed by entity setup, bookkeeping, tax filing and bank accounts. Professional opinions are issued by the licensed accountants and lawyers we work with; we coordinate the work through to completion.

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Cross-Border Logistics & Fulfillment

One connected line from a factory in China to a store in the U.S.: cross-border freight and customs coordination, fulfillment from the Dallas warehouse and coordinated locations, and line-haul and B2B delivery coordination; transportation and customs clearance are performed by licensed providers.

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HR Operations & Employment Compliance

Employment and payroll solutions provided by third-party providers, with us defining needs and coordinating; local compliance from onboarding to offboarding; and pre-move and post-arrival support for key staff relocating to the U.S. — a process that comes from running our own U.S. team.

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Who we serve

The brands we work with

Companies with products and brand value of their own, planning to operate in the U.S. market for the long term. Size is not the deciding factor; commitment is.

Own product, own brandYou go to market under your own brand, not only as a manufacturer for others.
A long-term viewPrepared to establish an entity, build a team and develop channels step by step.
Execution on the groundYou need more than advice — you need a team in the U.S. that carries the work through.

Still evaluating?

We welcome the conversation. Based on your products and objectives, we will share an initial assessment and recommendations.

Contact us

A note on scope

This site describes the direction of our services only. It is not an offer or a commitment and does not constitute legal, tax or compliance advice. Services can be combined as needed and delivered in phases; scope, fees and responsibilities are defined by a written agreement signed by both parties. Legal, tax, securities, immigration, customs and product-certification matters are handled by licensed professionals. Warehouse locations, transit times and fees are confirmed in a specific proposal. We make no commitment regarding channel acceptance or commercial outcomes.