Enter the U.S. market
with a team that is already here
Happy Global Service is the service brand of Happy Global Inc., providing U.S.-based market-entry and local-operations services to brand companies. We are headquartered in Dallas, with a base in Los Angeles, a Dallas warehouse operated by Happy Global Logistics, and coordinated warehouse locations in Los Angeles, Chicago and Phoenix; our teams work in both the U.S. and China. We operate brands of our own and provide services in the U.S. The road a brand takes into the U.S. is one we have already traveled.
Happy Global — your partner on the ground in the U.S.
- Hands-on implementation & execution
- A U.S.-based contracting party
- Bilingual team
Operating. Local. First-hand.
Legal, tax, immigration, customs and transportation matters are handled by licensed providers. Our Dallas headquarters houses our office, content studio and R&D lab, we have a base in Los Angeles, and the Dallas warehouse works with coordinated locations to fulfill close to the customer. Our own brands trade in the U.S. market. The work you hand to us is work we do for ourselves.
Responsibilities are defined by that agreement.
Pricing, labeling compliance, mainstream channel entry, warehousing, local hiring and working with licensed professionals — a brand does not need to start from zero.
Happy Global in the U.S.
One film from the Open Platform Conference we hosted in Dallas; in the other, a colleague from our U.S. marketing team explains why we chose Dallas.
The brands we work with
Companies with products and brand value of their own, planning to operate in the U.S. market for the long term. Size is not the deciding factor; commitment is.
Still evaluating?
We welcome the conversation. Based on your products and objectives, we will share an initial assessment and recommendations.
Contact usSix service lines, one U.S. contracting party
Channels, content, recruiting, tax and structure planning, cross-border logistics and warehousing, HR operations and employment compliance — all contracted through Happy Global Inc. and led by our U.S. team.
Sales Channel Entry
Helping brands enter U.S. offline and online sales channels. Channel requirements, labeling and compliance, pricing and negotiation — grounded in the experience of our own brands.
Learn more →CContent & Localized Marketing
Brand content and social media for the U.S. market: trade-show film, brand and product video, bilingual content, and management of U.S. social media accounts.
Learn more →HRecruiting & Executive Search
Executive search and professional recruiting for companies entering the U.S. market, plus talent advisory such as compensation benchmarking and organization design. We built our own U.S. team this way first.
Learn more →FTax & Listing-Structure Planning
Planning the tax, equity and listing structure of your U.S. business from the start, followed by entity setup, bookkeeping, tax filing and bank accounts. Professional opinions are issued by the licensed accountants and lawyers we work with; we coordinate the work through to completion.
Learn more →WCross-Border Logistics & Fulfillment
One connected line from a factory in China to a store in the U.S.: cross-border freight and customs coordination, fulfillment from the Dallas warehouse and coordinated locations, and line-haul and B2B delivery coordination; transportation and customs clearance are performed by licensed providers.
Learn more →HRHR Operations & Employment Compliance
Employment and payroll solutions provided by third-party providers, with us defining needs and coordinating; local compliance from onboarding to offboarding; and pre-move and post-arrival support for key staff relocating to the U.S. — a process that comes from running our own U.S. team.
Learn more →Headquarters and R&D in Dallas, brand showcase in Los Angeles
Dallas is our headquarters: our team works, produces content and receives clients here, and our PulseOn brand is based here. The R&D lab for PulseOn and Glimboo is located at our headquarters, and a larger R&D center is under construction. Los Angeles is the first stop in the U.S. for many Chinese brands; our base there focuses on brand showcasing and partner relations. Warehousing centers on the Dallas warehouse operated by Happy Global Logistics, with coordinated locations in Los Angeles, Chicago and Phoenix fulfilling close to the customer. Visitors are welcome.
Capable. Accountable. Compounding.
Open Platform Conference, Dallas.
Face to face with U.S. consumers
Our own brands meet U.S. consumers directly — at music festivals, city parades, university campuses and industry trade shows. Our understanding of the market comes from the field.
Delivered in the U.S. by a local team
Finance, warehouse, marketing, product, HR and operations teams across the Happy Global network work mainly from our Dallas headquarters; our Los Angeles base handles brand showcasing and partner relations. For work in the U.S., a local colleague is your point of contact.
The Dallas team: internal workshops, office life, team outings and community volunteering.
Two teams, one process
Our U.S. team handles matters on the ground; our China team works in step with our Dallas headquarters. Requirements, quotations, contracts and progress can all be discussed in Chinese.
One language. A bilingual team that can work with you directly in Chinese, without translators.
Two shifts. Our U.S. team covers channels, warehousing and on-site matters; the China team prepares documents, reconciles and plans the next step.
One team. Across two locations.
Our China team: the same flag, the same way of working.
Part of the Dallas community
Sponsor of the Texas Chinese American Chamber of Commerce, long-standing volunteer at the North Texas Food Bank, and organizer of community donations. Operating in the U.S. begins with being a responsible local business.
Happy Global Service is the service brand of Happy Global Inc., a Texas corporation, helping companies enter and operate in the U.S. market. Services are contracted through Happy Global Inc.
U.S.-based, focused on market entry and local operations.
To make entering the U.S. market, operating locally and growing there simpler and more reliable.
To be the partner companies reach out to — and trust for the long run — when they enter the U.S. and need local support.
We look forward to hearing from you
Email us at service@happyglobalinc.com. Please tell us briefly about your products, target market and current stage, and the lead for the relevant service line will be in touch.
Send an email · service@happyglobalinc.com
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Happy Global Inc. · Dallas, Texas (HQ) · Los Angeles (base)
Notice
Content on this site and initial conversations are general information intended to help companies understand common questions in entering the U.S. market. They are not an offer or a commitment and do not constitute legal, tax, securities, financial or investment advice. The scope, fees and responsibilities of any service are defined by a written agreement signed by both parties; legal, tax, securities, immigration, customs and product-certification matters are handled by licensed professionals. We make no commitment regarding channel acceptance or commercial outcomes.