About Us
Happy Global is a global B2B distribution and service platform centered around U.S. offline small and medium-sized
retail stores. Global Sourcing, Global Selling is our purpose. By leveraging global supply chain integration and
data orientation, we help brands expand their market and provide stores with high-quality, cost-effective
products. Our goal is to become a U.S.-based global B2B distribution and service platform, benchmarking Costco as
an open-platform version.
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Mission
Connect the World, Simplify Your Business
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Original Intention
Stay Entrepreneurial, Results-Oriented
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Vision
To drive global offline retail growth through empowering over one million stores and achieving over ten billion dollars in revenue.
Development History â Laying the Foundation for a Platform-based Enterprise
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2021
UNITED STATES
Built a field sales team and continuous expanded it
Streamlined customs logistics and warehousing systems
CHINA
Established a backend support team
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2022
UNITED STATES
Built local warehouses and implemented well-established processes, gaining robust support for international customs logistics
CHINA
Expanded offices to Tianjin, Shanghai, and Shenzhen, with a growing finance and procurement team and a smooth factory resource chain
CANADA
Developed local warehouses and completed the formation of a talent team
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2023
UNITED STATES
The field sales team expanded to over 100 members
Distribution channels steadily grew to directly or indirectly cover 200,000 stores
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2024
UNITED STATES
Digitally managed the sales team with CRM
Upgraded the six global offices
Our team grew to around 400 employees
